Choosing the Right Tool for the Job

Design Research Is A Messy Process

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An Interview with Designer, Phil Robinson
Show length: 18 minutes

When companies want to understand how to design or improve the design of a product so that it works better for real people, they often turn to design research. Rooted in the study of anthropology and ethnography, design researchers use a variety of methods and techniques that help them better understand human behavior. From low-fidelity methods like collage making to more eccentric techniques like simulating a machine with the body, Phil Robinson sheds light on how researchers tailor those techniques to each research challenge.

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